Midland Advertising + Design, originally named Ad Design, was established in 1980 to assist Easi-Set Industries, by managing the national co-op advertising programs for the network of licensed producers. Co-op advertising offers the benefits of a powerful national advertising and public relations campaign at a fraction of the cost to an individual producer. Midland Advertising + Design additionally took on the role of providing services to other subsidiary companies of Smith-Midland Corporation (DE), by implementing regional advertising programs. Midland Advertising + Design is a full service agency, providing assistance with tradeshows, promotional materials, internet marketing, print adverting, and public relations.
Advertising campaigns are prepared annually, which focus on the various tools available to a marketer, such as print publications, search engines, online listings, direct mail, and public relations. The plans are prepared based on extensive research into new marketing opportunities, and in-depth research which evaluates the effectiveness of previous advertising, in addition to the markets to be targeted. Advertising evaluations are conducted bi-annually.
Graphic Design services are offered to provide clients with powerful graphics for events, branding, advertising, and direct mail. Midland Advertising + Design endeavors to create a consistent design for all materials in a given brand, through the use of design techniques.
Midland Advertising + Design offers extensive services for internet marketing. The agency concepts, builds, and maintains websites for each of the Smith-Midland (DE) companies, as well creating websites for each of the licensed product lines and certain licensed producers of Easi-Set Industries. Each website is optimized for search engines. Search Engine Marketing for Google, Yahoo!, and MSN is implemented on many of those websites.
The Public Relations component is a key element to the success of Midland Advertising + Design. Press releases are issued routinely and the PR specialist stays in touch with licensees and subsidiaries regularly to develop any possibilities for future stories in appropriate media. The press releases promote exciting new developments and projects.
Midland Advertising + Design’ goal as an agency is to create positive brand awareness, in order to further expansion and profitability of Smith-Midland Corporation (DE), its subsidiary companies, and licensed producers of Easi-Set Industries.